Grocery Delivery App

UI/UX Case Study

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Online

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Grocery
Delivery App

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Problem Statement

In today's fast-paced world, consumers are increasingly seeking convenience and time-saving solutions for their daily needs,including grocery shopping. Traditional in-store grocery shop-ping can be time-consuming, involving travel, waiting in long lines, and often leading to unplanned purchases. Additionally, busy sched-ules, physical disabilities, or lack of transportation make it difficult for some individuals to access fresh groceries easily.

Possible Solution

To address the challenges faced by users in the current online grocery delivery market, a compr- ehensive solution can be developed that focuses on user experience, accurate order fulfillment, and flexible delivery options. The proposed solution is to build an integrated online grocery delivery app

Target Audience

  • House wife's
  • 50-60 years age group people
  • 20-30 years age group people
target audience
target audience

The Approach

Developing an online grocery delivery app requires a strategic approach that focuses on understanding user needs, optimizing operational efficiency, and leveraging technology to create a seamless shopping experience. The appro- ach involves multiple phases, from initial planning and market research to design, development, testing, and launch.

Design Thinking Process

Design thinking is a problem-solving approach that is widely used in various fields, including product design, business innovation, and social change. While specific models may vary slightly, the design thinking process generally consists of the following stages:

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Emphatize

User Research User Interview Entrant Analysis

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Define

User Persona User Jouney Map Goal Statement Empathy Map

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Ideate

Brainstorming Card Sorting User Flow

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Design

Paper Wireframes Visual Design Prototype

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Test

CheckUsability Survey Insight Improvements

Project Timeline

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Task Flow

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The Process of Selecting Item

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The Process of Buying New Item From Category

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Information Architecture

data flow

Mid-Fidelity Wireframes

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Typography & Colors

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Font Used

INTER

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Inter font is a elegant and modern sans serif font. It is very neat and clean. It have more readability and variety of options. That's why I used this font.

Inter Bold

Inter Regular

Inter Medium

Inter Light

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Color Used

Primary Color

#F21D35

Primary Color

#DA1A2F

Primary Color

#FAA5AE

Primary Color

#33333

Primary Color

#66666

Input fields & Buttons

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High-Fidelity Designs

mobile
mobile
mobile
mobile
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